![]() ![]() Michael Kormos Photography™ is one of the most sought-after portrait photography businesses in New York City - one of the hardest markets to succeed in as a photography business. This will keep the focus on the text, which is where your brand messaging will be strongest, and brand clarity is key when selling a service like photography. No matter what your individual portrait photography business specialty, a good rule of thumb to follow when picking a font is to commit to it and make it a focal point of your logo - choose colors, shapes, and icons that complement your font. Is your studio particularly good at high school senior photo or sports photography? A serifed, simple font could work well to evoke a youthful, school-like theme while staying refined. Is your portrait photography business particularly geared toward couples or weddings? You may find a cursive, swooping font could work well. For potential clients viewing your logo, the font you choose to use provides an immediate clue as to the type of photography you offer. What Are the Most Common Fonts in Portrait Photography Business Logos?įonts are perhaps the most important (and useful) element of a portrait photography business logo. ![]() In general, when choosing symbols and icons, follow a rule of less is more - you want to convey a sense of sleekness and professionalism, and an understated approach is often a good way to do this. You may also consider a “sunburst,” or a diamond-type starry shape, to evoke the idea of a camera flash. Circles stylized into shutters, or perhaps rectangles stylized into symbols like a photograph, camera, or picture frame, all instantly give the impression that your logo relates to photography. There are several excellent ideas to consider when choosing between symbols and icons for a portrait photography business logo. ![]() What Are Some Popular Symbols/Icons in Portrait Photography Business Logos? Try to stick to just two colors, with something simple like black, white, or grey as a base, and a carefully chosen secondary color like orange, yellow, or a cool blue to serve as a contrast in icons and text. Of course, many portrait photography businesses don’t have a particular specialty in this case, a straightforward palette evoking confidence and elegance is appropriate. Portrait photographers with a wedding specialty may elect to use whites, purples, greys, or refined blacks. For example, if your portrait photography business is geared largely toward baby photography, you may choose to use light blues or pinks. Colors in Portrait Photography Business LogosĬolors used in portrait photography business logos can vary widely based on the type of portrait photography you specialize in. Therefore, it may be advisable to stick to simple shapes like circles and squares - these shapes are both clean and basic, conveying a sense of professionalism and providing a backdrop against which to set tasteful text like the name of your studio or other information.Īdditionally, squares and circles also can also be stylized to represent camera shutters or photos, two popular symbols/icons often found in portrait photography business logos. Photography is a service as well as a product, and you want to convince potential clients that they’re hiring the services of a professional. Here, as in other areas of portrait photography logo design, simplicity is key. When beginning to design your portrait photography business logo, shapes can be a good starting point. What Shapes Are Common for a Portrait Photography Business Logo? Of course, while logos in this industry can be as varied as the many types of portrait photography, there are certainly some good common rules to consider to design a logo for a portrait photography business. A logo that works for a wedding photographer may not be a fit for a portrait photography business specializing in holiday, baby, or school portraits. For example, a portrait photography business focusing on high school senior pictures may wish to create a logo evoking different themes than a logo for a business focused on wedding portraits. ![]() Creating Your Portrait Photography Business Logoĭesigning a logo for a portrait photography business can take many different shapes and forms depending on the type of portrait photography your studio specializes in. ![]()
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